Running
Head: - Evaluation of a Web 2.0 Tool
Nursing
Informatics: Consumer Informatics and Communications
Evaluation
of a Web 2.0 Tool- RWJUH Facebook and Twitter Page.
Biji Iype
Professor-
Dr. Eme Ukot
April 28th
2014
Abstract
Web 2.0 Tools are a category of internet tools and
technologies designed to enhance the way consumers (patients) access and
customize media and technology for their own purpose. As
use of web 2.0 tools becomes all pervasive, how can health and social care
services embrace the technological, sociological and cultural changes to form
part of the future of healthcare information? Web 2.0 is a new and
revolutionary technology that is taking over healthcare, allowing for consumers
to interact with data available to them. Social networking and other collaborative tools
are bringing patients together to discuss their health and healthcare. It's a
move towards citizen centered information, which is in line with the
government's philosophy. Web 2.0 can help meet certain areas of the vision for
the future of health information and open up new opportunities, but it brings
challenges too.
Introduction
Web 2.0 Tools are a category of internet tools and
technologies designed to enhance the way consumers access and customize media
and technology for their own purpose. The term web 2.0, coined in 2004 by O'Reilly, is
about using the tools of the web to make the internet a more collaborative
place. They include blogs, wikis, Wikipedia, podcasts, mash-ups, and social
networking sites. Web 2.0 can put patients in control. It's about the
individual and what you can do on the computer, and about virtual communities
making use of the internet. Web 2.0 has a clear role in empowering patients, who would
be able to use these tools to access online services, information and
communities at a time and place to suit them. Patients can use the tools to
create the social communities that they want, giving guidance and peer group
support in their own language. On chronic illness, published research shows
that there are benefits from social interaction, blogs, wikis and social
spaces. Web 2.0 is ideal for bringing together
geographically dispersed communities, facilitating global collaboration.
Criteria’s for evaluating a Web 2.0
Tool
•
Accessibility: The
accessibility is very important when you consider a tool for consumers. If it
is easy to use, it is more likely that everybody will start using it and update
it when it is needed. The accessibility should be free. The webpage for RWJUH
is easy to access and within one click the Facebook and twitter page opens
which is on the right upper corner of the main page and anybody can join and
get information about the topic you are looking for in the same page.
Another question consumer will ask to themselves is that, does anything have to
be downloaded and installed on the computer to use the tool? The access should
be with all the windows users, otherwise consumers will find difficult to get
certain windows for the same access. Is there any cost to join this page or tool? If
it is free and easy to join, more consumers will use it.
•
How
Easy is the learning or the education provided or is it current: If
the information on the website is easy to understand and learn, the consumers
are going to use it regularly and try to learn and follow what says at the
site. If it is easy to look for a doctor through the website and find the right
doctor, they will use the RWJUH Facebook and twitter page. The information
should be current and up to date when it comes to healthcare. The consumer will
look a help section for the tool. The consumers will enjoy the tool if there is
some fun factor associated with this learning.
•
Is
it helping to improve the communication and relationship? Is
this tool helping the consumer to improve communication and to keep the
relationship? The consumers can easily get in touch with any doctors or any providers
and read any information from the doctors or the hospital providers. If you
click on any doctor’s information, it will open up the details and experiences
of the doctor.
•
Security: if
the site security is good and well encrypted, the consumers will trust the site
and use it for their health related questions and communications. But these
websites will give information about health but the RWJUH site does not provide
any patient information as it is against HIPAA rule.
•
Contents
involved in the tool: contents involved in the site should be current
and appropriate for the consumers. It has to be reliable information. Twitter
page gives us the information regarding recent programs available regarding
health. It gives us the information regarding any learning programs. In the
Facebook page you can review everybody’s experience with the hospital about the
procedures, surgeries or certain units.
Conclusion
The information in the website should be useful
to each and every consumer. On the other hand, most people are generally good
at sensing which sources on the internet are reliable. An un-moderated free for
all could provide a counterpart to the professionalism that is also needed.
Plus, there are so many good groups in the voluntary service, while it could be
argued that the government and NHS are about control and metrics, which doesn’t
improve health. In conclusion, web 2.0 appears to offer various benefits, but
how the NHS and HI profession should be involved and use them is not so clear
cut. Given the potential of these tools, however, it is worth considering how
they could fit into the future of healthcare and of health information.
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